The Bubble Roome
Location New York, NY
Identity, Packaging, Brochures, Website

The Bubble Roome was a personal care company I started in my Brooklyn kitchen in 2005. I created the recipes myself, as well as all the branding, packaging, and graphic design. The products eventually found their way in over 100 stores in the U.S.

Inspired by my great aunt's portrait from the turn of the century, I developed a design vocabulary that blended the detailed typography and patterns of the Victorian era with modern juxtapositions. There was packaging for more than 50 distinct products used color-coded patterns, recreated from vintage wallpapers, to distinguish scent families.

In addition to packaging, I designed print and web advertisements, as well as an e-commerce website. The brand's visual identity and shelf appeal attracted media attention, as the products were featured in Design*Sponge and Lucky Magazine, and eventually carried in over 100 retail locations worldwide, ranging from small boutiques to Henri Bendel, Fred Segal, and Anthropologie.