|Client||In-house at Nature's Northwest|
||Signage & Wayfinding, Print Advertising, Brochures, Menus, Calendars, Cross-dept Collateral|
Nature's Northwest was a high-end organic grocery chain in the Pacific Northwest (since acquired by Wild Oats Markets).
As the senior in-house designer at NNW, I interpreted the brand's design guidelines through a wide variety of print materials. I focused on vintage photography and type in retro palettes, creating a comfortable, nostalgic feel unexpected in health food marketing. My biggest challenge was to achieve visual consistency while working quickly to develop a constant stream of brand collateral across all of the chain's physical locations.