Dream Up Festival - Theater for the New City
Location New York, NY
Identity, Posters, Calendars, Programs

The Dream Up festival, presented by New York's Theater for the New City, is an annual showcase of plays and performances featuring new voices from across North America.

As a Pro Bono project, I designed new visuals for the festival's 2015 season to give it an identity as fresh as the material it was presenting. Distressed type and illustration, inspired by graffiti, murals and broadsides, hinted at aspirational themes with an edge. High-contrast colors and bold typography were designed to make print materials stand out in crowded visual space while providing clear visual organization for calendars and web content.