||Bausch + Lomb|
||Art Direction, Motion Graphics|
|Awards||Communicator Award, Interactive Multimedia: Sales (Silver); Summit Creative Award, Interactive Media: Health/Medicine (Silver)|
At a busy scientific conference, Bausch + Lomb needed to grab doctors' attention to draw them into an interactive, Kinect-based demo about Lotemax Gel.
I used scientific imagery to develop the multi-screen animations, ranging from chemistry beakers to close-ups of blinking eyes. The imagery reflected B+L's brand identity while communicating the deep science behind the company's ophthalmology product line.