PROJECT INFO:
| Client |
Bausch + Lomb |
| Location | |
| Capabilities |
Art Direction, Motion Graphics |
| Awards | Communicator Award, Interactive Multimedia: Sales (Silver); Summit Creative Award, Interactive Media: Health/Medicine (Silver) |
PROJECT DESCRIPTION
At a busy scientific conference, Bausch + Lomb needed to grab doctors' attention to draw them into an interactive, Kinect-based demo about Lotemax Gel.
I used scientific imagery to develop the multi-screen animations, ranging from chemistry beakers to close-ups of blinking eyes. The imagery reflected B+L's brand identity while communicating the deep science behind the company's ophthalmology product line.