CULTIVATE : Exhibit Identity & Collateral

PRODUCT DESCRIPTION

Blue Telescope needed to create a campaign that could communicate the value of technology in building brand affinity for use at the EXHIBITORLIVE conference in Las Vegas.

As Art Director, I worked with an internal team to brainstorm the campaign theme of "Cultivate", which used images of flowers and gardens to communicate how interactive media could grow audiences and influence. I developed a logo based on a blend of typefaces that used parallel and concentric lines to suggest movement and organic diversity. I added a bold yellow to the company's brand palette to communicate the energy of spring, and I designed a language of illustrated flowers, which became the basis for interactive games and data visualizations around the greenhouse-themed exhibit. Outside the booth, I deployed this campaign across a variety of print and digital marketing materials, including posters, postcards, signage, giveaways, T-shirts, and email blasts.